Strategic marketing is the complete approach to bringing the company’s products and services to market. The strategic plan is the “what we are going to do” part of the plan and includes all of the quantitative measurement processes. The strategic marketing plan has three main segments:
The plan looks at economy, market sizes, needs analysis, costs, volumes, segmentation, and customers, market share, product life cycles, market penetration, segmentation, pricing elasticity, and competition.
Corporate Ladders has the expertise to research, review, and develop a complete strategic marketing plan for your business. Perhaps your business only requires assistance with a specific part of your marketing strategy. Let Corporate Ladders provide the strategic marketing help you need with promotional objectives, channels, market research, research and development, and market development.