Six Steps to Successful Business Development
By Bill Taylor, Corporate Ladders
As a practicing attorney, you are focused on building your book, “making rain,” and navigating your way to partner. As the managing partner you are focused on building top line revenues for your firm. As a sole practitioner, you are focused on building your business into a vibrant law firm. While unique in some respects, all three situations require the knowledge and effective deployment of good business development techniques.
Business development is an art not a science. While proper techniques can be taught, it is the creativity and skill of...