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Blog posts tagged in accounting
Accounting Business Development
Successfully Climbing the Networking Ladder
By Bill Taylor II, Corporate Ladders
You already know that networking is an integral part of building your accounting practice and book of business. It helps build your personal brand, provides a source of potential leads and referrals, and well you are expect to. But suppose I told you that you have been doing this networking thing wrong the whole time? That in your stacks of business cards there could be a potential goldmine of business opportunities you may have overlooked. Upon reflecting, you may ask yourself “How did I miss that...
Working with accounting professionals, a common challenge we often encounter is a CPA's inability to secure an engagement and their frustration of not understanding why this happens. Analyzing these situations has led us to uncover that one of the main reasons for not securing an engagement is a fear of climbing!
While acrophobia is the fear of heights, "climbaphobia" is our word for the fear of going higher up in the client's organization to reach the ultimate decision maker. This fear is responsible for many lost dollars and in this article we examine how "climbaphobia" negatively impacts securing new business for...