New vaccines, diagnostic kits, branded and generic prescription drugs, and medical devices are just some ways this dynamic industry presents itself. This new way of business is challenging companies to grow, change, and differentiate themselves.
Life science businesses are challenged to develop an optimum marketing mix for each product to reach multiple interested parties efficiently. Patients, health care providers and practitioners, government and third-party payers, and the retail, wholesale, and distribution supply chain are all members of different audiences, each needing to be reached cost-effectively. Meanwhile, traditional sales teams must learn to differentiate themselves while working within the ever-changing FDA and State regulatory guidelines and their associated compliance risks.
Corporate Ladders will help you position your company to take advantage of this rapidly growing and changing market. We work with your business to develop new ideas, methods, processes and plans not merely to survive but to position your company for continued success. Corporate Ladders will guide your company through the challenge of developing fresh strategic thinking and non-traditional methods, which will allow you to achieve rapid market acceptance, top-line revenue growth, and targeted product market share.
Corporate Ladders will work with your team in developing new methodologies to provide greater value in the marketing, selling, and delivery functions of your company’s Life Sciences products. Often, existing strategies must be reshaped and adapted to accommodate specialty products. Our strategic, proven, and practical industry knowledge will provide end-to-end business solutions for your company. We understand the evolving dynamics facing Life Sciences companies and provide real solutions that get results.
Business Consulting
Corporate Ladders offers more than traditional consulting firms. We recognize that even the best business plans need to be successfully executed and require follow-through to ensure success. We don’t just recommend ways for your business to grow and then step away – we stand by you and provide executive-level coaching to guide your company. Corporate Ladders’ Business Coaching will help you achieve your goals by providing ongoing guidance, support, and evaluation for as long as you need it. We’ll review your strategies and progress regularly to ensure your company is performing up to its full potential.
Product Marketing
Perhaps you have a product that you are ready to launch or a mature product on the shelf that needs some new life. At Corporate Ladders, we work with our clients to maximize revenues and yield through an effective use of marketing. Our efforts helped one pharma client to extend the life of a reasonably dormant product first marketed in the 1960’s. Our team helped with the petitioning to get an unfairly assigned “black box” removed and helped energize sales using a creative approach to include the entire spectrum of stakeholders involved with its use.
